Hook - Book Notes

Hook - Notes
  • Trigger -
    • Internal - Emotional
    • External  - Social
  • Action - Behaviour Driven 
    • Motivation - Energy for Action 
    • Ability - Easier action
  • Reward - Variable Kicks
    • Tribe - Social Gratification
    • Hunt - Game Playing
    • Self - Ramification
  • Investment - For next Cycle
    • Next Trigger - Urge to get excitement
    • Store Value - Reputation, Followers

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